CAMPAIGN OBJECTIVES

  1. Grow NHL’s email database through participation in Bracket Challenge by engaging casual and first time fans.

  2. Drive engagement through content that educates casual fans on the 2023 Stanley Cup Playoffs matchups.

  3. Inspire avid fans to return to the program and support their favorite teams.

CUMULATIVE RESULTS

Unique Registrants Grew +8.6% YoY

Content Engagement Grew +78% YoY

Content Video Views +89% YoY

SEE WHAT WORKED 👇

“Top of the Mountain” Custom Illustration

Content Notes

  • Reached +1 million Instagram Users.

  • Garnered 4th highest engagement rate of any NHL content in 3 month span.

  • Significantly outperformed NHL content averages on other social platforms.

Educate Casual Fans 👇