Scroll to view my coverage plan for the services Veritone provides to a partner during a tentpole event.
Veritone US Open 2025: Behind-the-Scenes Video Content Plan
This document details key video content to be captured with our technical team on-site at the USTA US Open. The goal is to highlight Veritone's critical role in powering the US Open's content ecosystem, showcasing our technology, the speed of our operations, and the depth of our partnership with the USTA.
1. Inside the Veritone Workflow - Tentative publish date for 8/27
Description: This fast-paced video will feature Garron Bateman, who will provide a concise, high-energy overview of what happens to US Open broadcast footage the moment it hits Veritone's systems. It will answer the question: "How does all that content get from the court to where you see it in DMH?" We'll highlight the initial ingest, processing (tagging), and routing of live feeds and clips and focus on the speed at which it’s done and the eventual discoverability.
Key Message: Veritone provides the essential, high-speed backbone for US Open content management.
Interview Focus (Garron): Garron will explain the "start of the journey" for US Open content through Veritone, touching on the sheer volume and speed required. He should focus on the initial capture and processing stages.
Visuals:
Dynamic shots of screens showing data streams, waveforms, or metadata entry.
Quick cuts of cables, blinking lights on equipment, servers.
Garron explaining complex processes clearly and concisely, directly to the camera.
Overlaid text graphics highlighting key terms like "Ingest," "Processing," "Metadata," "Distribution."
Shots of various types of content flowing through (e.g., live match, press conference, highlight reel).
Length: Under 1 minute (e.g., 45-55 seconds)
Edit Style: Very fast, punchy edits. Upbeat, modern music. Shot vertically for social media platforms (e.g., Instagram Reels, TikTok, YouTube Shorts).
2. AI-Powered Content in Real Time"
Description: Another video that likely features Garron, this will be a dynamic demonstration of Veritone's speed in ingesting, tagging, and making footage available or searchable using AI. Our camera will show how quickly raw footage is enriched with metadata based on image recognition (players, logos), sponsor detection, and event storylines, making it immediately usable.
Key Message: Veritone's AI and integrated systems deliver unparalleled speed and searchability for US Open content.
Visuals:
Start with a raw video clip of a match moment happening live, pan to it being ingested, then insert clip of the searchable terms and elements populating in DMH.
Transition to a split screen or animated overlay showing AI analyzing the footage:
Face Recognition: Identifying specific players (e.g., "Djokovic," "Swiatek") with bounding boxes appearing around them.
Logo Detection: Highlighting sponsor logos on courts or player gear.
Object/Scene Recognition: Identifying "Forehand Winner," "Crowd Roar," "Trophy Ceremony."
Transcription: Showing live commentary turning into text.
Show the immediate result in Veritone Digital Media Hub (DMH) – a user performing a search query (e.g., "Djokovic + Nike + Celebration") and instantly pulling up relevant clips.
Rapid progression from raw footage to enriched, searchable content.
Length: 1-1.5 minutes
Edit Style: Highly visual, showcasing the AI in action through overlays and animations. Quick cuts emphasizing speed, but clear enough to understand the progression. Engaging, slightly futuristic music.
3. USTA's Perspective on Veritone
Description: This video will feature an interview with a key representative from the USTA, discussing the strategic partnership with Veritone. The goal is to capture their insights on how Veritone's services empower their operations, what the need was that drew them to Veritone, and how we've consistently delivered on our commitments.
Key Message: Veritone is a trusted, indispensable partner, enabling the USTA to achieve its content and operational goals at the US Open.
Interview Focus (USTA Rep):
Impact: "What has our partnership with Veritone allowed the USTA to accomplish that wouldn't be possible otherwise?" (e.g., rapid content distribution, expanded reach, monetization, efficient archive).
Attraction: "What initially attracted the USTA to Veritone/Wazee Digital?" (e.g., expertise, technology, reliability, past performance).
Delivery: "How has Veritone delivered on the promises of our partnership?" (e.g., reliable service, responsive team, innovative solutions).
Perhaps a brief mention of the scale of operations or challenges overcome.
Visuals:
Professional interview setup, perhaps with a subtle US Open backdrop or branding.
Cutaways to relevant B-roll showcasing Veritone's operations (e.g., our team working, DMH in action, EVS stations, archive facility shots) to illustrate points made by the USTA rep.
Show glimpses of the final output (e.g., content on USOpen.org, partner portals).
Length: 2-3 minutes
Edit Style: Interview-driven, professional, and authentic. Steady pacing, allowing the USTA representative's message to shine.
4. Veritone Production Booth Timelapse (for social media)
Description: A captivating timelapse video showcasing the constant activity within Veritone's production booth during the US Open. This will highlight the dedication and hard work of our on-site technical team as they busily manage the immense volume of content, without focusing on copyrighted broadcast material.
Key Message: The Veritone team is the dedicated, hardworking engine behind the US Open's massive content operation.
Visuals:
A static camera capturing the overall scene of the production booth.
Focus on our staff (without showing specific copyrighted broadcast material clearly on screens) diligently working at their stations, collaborating, and managing equipment.
Show movement of staff, rapid typing, gesturing, screen changes (blurred or generic if showing content).
Emphasize the bustling, focused environment.
Length: 10-15 seconds
Edit Style: Classic timelapse with a smooth, professional feel. Upbeat, non-intrusive instrumental background music.
5. Moments from the US Open
Description: A raw, authentic collection of short, engaging cell phone clips captured by our team members around the Veritone setup and general US Open environment. The goal is to convey our significant presence at one of the world's largest tennis events and the scale of our operation, purely through energetic visuals and music.
Key Message: Veritone is a major, integral part of the US Open experience.
Visuals:
Team Moments: Quick candid shots of team members walking, setting up, collaborating, or taking a brief break.
Equipment & Setup: Close-ups of Veritone-branded equipment, badges, network cables, server racks (without revealing sensitive info).
Atmosphere: Shots of the US Open grounds (crowds, stadiums from a distance, general ambiance) to establish context, but always tying back to our presence.
Might include quick pans, dynamic angles, and varied perspectives captured on phones.
Length: Under 30 seconds (e.g., 15-25 seconds)
Edit Style: Fast-paced, rough-and-ready "social media" style. No voiceover or explicit message, just upbeat, contemporary music driving the visual narrative. Emphasis on showing our physical presence and the energy of the event.