Custom Kicks

A special collaboration for the Stanley Cup Final Media Day with our social media rights holder, Bleacher Report. NHL Social hired artists with notable followings on social media and hired them to design four pairs of sneakers for our players in the Final.

We interviewed the players about their style fashion tastes as well as subjects that would allow us to customize the designs to relevant team storylines. From these interviews, our artists were able customize shoes to meet the tastes of the players.

Our objective was to gain the attention of casual sports fans with diverse interests. In order to capture this audience we partnered with the sub-brand of our partner, “BR Kicks” on an Instagram Collaboration to gain cross-representation in our channel’s followers.

Learn more below.